Delivery apps have become a core part of restaurant sales in Saudi Arabia, but their commissions are commonly estimated at 15–30% of the order value, depending on the app and the agreement — a real squeeze on margins, especially for independent restaurants.
1. Measure profit per order, not just sales
Subtract the commission, packaging and any discounts you fund from the order value. You may find some items lose money when sold through an app.
2. Design a delivery menu
- Drop items that don’t travel well, such as fried food that loses its crunch.
- Offer bundles that raise the average order.
- Review delivery prices so they cover the real cost; many restaurants price delivery differently from dine-in.
3. Invest in packaging
Food that arrives hot and tidy is what earns good ratings. Good packaging costs money, but it protects your reputation inside the app.
4. Build your own channel
A guest who found you through an app can order directly next time. A digital menu with direct ordering or in-store pickup, plus a simple offer for regulars, reduces your dependence on commissions.
The app is a window for reach; your own channel is where you build the relationship.